What is .XXX?
The adult industry has been a substantial part of the Internet since its inception. However, as the domain name system has dramatically expanded, it has become increasingly difficult to identify what individual websites offer without actually visiting them.
Despite a very large online market for adult entertainment, large sections of society do not wish to come into contact with its products and as such .XXX provides both willing consumers of adult entertainment and those who wish to avoid it with an easily identifiable mark at the end of the web address.
For adult entertainment providers, those voluntarily identifying themselves as compliant with a comprehensive set of Best Business Practices that are part of the registry policies can provide more predictable revenue streams, greater customer retention and fewer complaints, as regulators and others will see adult entertainment providers take a proactive and responsible approach to their web presence.
.XXXTRA POTENTIAL
.xxx is already synonymous with adult entertainment, so domain names ending .xxx are immediately adult relevant.
.XXXTRA COVERAGE
Several Ultra-premium generic .xxx sites will not be sold; instead they will be used as directory sites to promote developed .xxx sites.
.XXXTRA DEMAND
With over 500,000 applications for .xxx domains, we’ve already proven the wealth of opportunity for .xxx.
.XXXTRA CAREFUL
.xxx sites will be promoted as safe and trustworthy: they will be labeled and verified.
.XXXTRA BRAND PROTECTION
Non-sponsored community IP Holders can apply (in Sunrise) to reserve names from registration without ongoing fees.
.XXXTRA PROFESSIONAL
$10 from each domain per year will be donated to the International Foundation for Online Responsibility (IFFOR).
About ICM Registry
ICM Registry is the company behind the .xxx registry. ICM Registry is a financially stable and completely independent entity with no affiliation, current or historic, with the adult entertainment industry. As a registry operator, ICM Registry will provide management, supporting infrastructure and back-end functionality.
About IFFOR
IFFOR is a non-profit foundation tasked with setting the policies for .xxx domains.
The policy guidelines are strictly organized in the IFFOR charter and no policy can be implemented outside the more information can be found at its website: www.iffor.org.
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